HPA is an innovative startup that stems from the passion and skill of a team of maths, machine learning and deep learning experts with the aim of providing market predictive algorithms that can improve the performance of decision-making systems adopted by companies in every product market. The techniques used, as a result of research and development within HPA, constitute an innovative mix of statistical-inferential approaches, continuous stochastic analysis, and ML-NNs based approaches. The expertise concerns modeling in the energy field (production and consumption forecasting), anomaly detection, technology forecasting, and price forecasting. From January 2019, HPA is an accredited spin-off of the University of Verona.