Many local, national and international companies commonly find that that, despite the large number of people with a technical education, particularly in engineering, who have excellent abilities suitable for creating websites, these people lack training in terms of the economic measures of results (or results prediction) and related fields, especially when it comes to skills such as writing text and graphic/multimedia production. On the other hand, many graduates of non-technical disciplines such as communication studies or humanities, as well as those who have developed multimedia and textual processing skills on the job, often have little training on technical aspects. This makes it difficult to find workers on the market who have both the theoretical knowledge and technical skills in demand. The purpose of this Masters is in fact to provide a new training course to fill these needs. Bearing in mind the current gaps in the market, it will offer a comprehensive blend of knowledge and skills in three areas - information technology, marketing, and multimedia and textual processing.